Education About Asia: Online Archives

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Feature Article

“The Fairest of Them All”: Finding One’s Self through Advertising

Visual culture is increasingly important in post-Mao China. Over the past two decades, higher education in America and China has seen an upsurge of interest in the study of visual culture, such as the studies of film, television, mass media, and advertising. Advertising as a college degree program did not exist in China before 1982. Since Xiamen University started the first undergraduate degree in advertising, this discipline has grown rapidly. At present, almost all the four-year universities i...

Feature Article

EXPLORING EAST ASIAN CULTURE THROUGH VIDEO CLIPS

Several years ago, an articulate student first raised the question in one of our classes of whether showing video clips—brief excerpts from films—was a legitimate educational activity, or just some kind of delicious, illicit scam in which students get to groove on movies while hanging out, and faculty get to goof off while pretending to higher pedagogic purpose.

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