Education About Asia: Online Archives

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Feature Article

From Hello Kitty to Cod Roe Kewpie: A Postwar Cultural History of Cuteness in Japan

by Kumiko Sato

The cute characters and commercial goods emerging from contemporary Japanese popular culture have quickly spread around the globe, capturing the attention of teenagers and adults, most of whom were not even considered as target consumers of these products. Their popularity is much more than a passing phenomenon of fashion-conscious people looking for the latest thing. In fact, the steady development of cute culture in Japan since the 1970s signals more than even the most avid consumer of “cute...

New to EAA?

Before viewing the full archives, view Editor’s Choice Articles, handpicked by EAA Editor, Lucien Ellington, which provide a good overview of EAA and introduction for new readers.