Education About Asia: Online Archives

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Feature Article

Entrepreneurial Families in Việt Nam: Controversial Symbols of Moral Dilemmas in Changing Times

By Ann Marie Leshkowich In late 1990s Việt Nam, urban areas such as Hồ Chí Minh City (formerly known as Sài Gòn) bustled with private entrepreneurship, and the ranks of conspicuously consuming middle classes swelled. As desirable as this development may have been, it made many urbanites, cultural critics, commentators, and government officials profoundly uneasy. Would markets, individualism, consumerism, and globalization wreak havoc with traditional moral values and family relationshi...