Education About Asia

(culture, history, art, marriage, etc...)

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Honda Sōichirō and the Rise of Japan’s Postwar Motor Vehicle Industry

Later dubbed the “Henry Ford of Japan,” Honda argued that limiting foreign auto imports would only perpetuate the inferiority of Japanese products and assure the nation’s defeat in world markets. For a manufacturing company to achieve success on a global scale, it must be willing to see past its domestic rivals and set its sights on challenging the world’s leading firms. In Japan in the late 1940s, however, few company presidents could foresee a time when their products would outperform...